This ink was a beautiful, vibrant red, just like it was described. Unfortunately, I didn't read the label properly and didn't realise it was an alcohol ink until after I used it and almost ruined my expensive watercolour brush. Thank the Art gods that I had mineral spirits, or else Id be crawling back shame-faced to the art store for a new brush. Read the label, kids! I'm giving this a product an excellent review because, to be honest, it worked exactly like it was supposed to